THE COMPANY has launched its latest development, Panorama Residences in Pissouri, in an attempt to attract buyers from the high-end of the market, a move that mirrors the actions of other developers in the country.
Aristo is also awaiting government approval on a scheme it says will be the biggest the island has ever seen. Called Venus Rock, it is intended to be a €1 billion project covering around 10 million sq.m. of land.
The two developments are to be marketed separately from the company’s other products, which are aimed at mid to low-end buyers and now referred to as ‘Aristo Classic’. The company has no plans to launch any more ‘Classic’ projects this year.
“We felt we needed to rebrand and categorise our developments to identify specific marketing strategies for each type of property,” group marketing manager Panayiotis Michaelides told OPP. “They have different clientele and we need to use different marketing channels.”
The company is hoping to attract buyers from the UK, Scandinavia, central Europe and Russia, but also hopes to take advantage of the growing demand for overseas property among Arabic buyers.
“We have extended our marketing investment in Arab countries and are about to establish collaboration agreements with agents in Saudi Arabia, Kuwait and Qatar,” said Michaelides.