yoo to launch first project in Cyprus

yoo residence in Hong Kong
yoo residence in Hong Kong

DEVELOPED by Rosly Investments, 51 villas and eight apartments will be created on the beach front of the Limassol coast. The landmark project will break ground in 2014. It will combine a secluded Mediterranean location, unique design and the very best in luxury amenities such as premium cars with 24 hour drivers, concierge service, fishing and yacht clubs, a spa and beauty salon, cinema and amphitheatre.

John Hitchcox, Chairman of yoo, comments: “Cyprus is outperforming expectations and there is no better location than this quiet corner of the Mediterranean for a luxurious escape. The yoo inspired by Starck brand is renowned for creating homes that inspire people to live better and we expect this project will be no exception.”

Situated on Akrotiri Bay, on the southern coast of the island directly adjacent to Le Meridien 5-star hotel resort, the homes will be 18 minutes from the one of the busiest ports in the Mediterranean, Limassol, 35 minutes from the capital Nicosia and 30 minutes from Larnaca International Airport. Residents will benefit from unrivalled services such as private shopping, childcare and outdoor leisure pursuits.

Starck is a prolific designer who has liberally spread his creativity and ideas across the design landscape for four decades. He has put his mark on everything from motorbikes to the presidential Elysee Palace. Since joining forces with one of the world’s most influential property developers, John Hitchcox to create yoo, his brand yoo inspired by Starck, has seen the successful completion of over 20 projects around the world.

About yoo

Co-founded by international property entrepreneur John Hitchcox and the world’s most prolific creator Philippe Starck, yoo is one of the most imaginative property design and marketing companies in the world, designing residential, hotel and leisure developments that free people to live the way they want to live.

The mission of the yoo Studio and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen and Steve Leung is to design amazing spaces so you can live, work and play better. Over the past ten years yoo has worked with developers across the world designing over 55 projects in over 27 countries throughout Asia, Africa, Australia, Europe, North and South America and the Middle East.


  1. Unbelievably bad choice of location, Le Meridien has many rooms overlooking all the horrors described below. OK these Super De-Luxe ‘resort’ developers can work wonders with concrete and architectural pizzazz but frankly this is almost the very last location on the island that I would want to be in/near. I pass the site several times a week and the surroundings – I include Le Meridien in this – are, in my view Horrific.

  2. Sounds a great project for the privileged rich…….right next door to a cement works!!
    I have always thought that the Le Meridian complex a little too near but as described, this location is twixt Le Meridian and the cement works and non too far from the sewerage plant!

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